I went out to dinner with a friend who is a recruiter at Stryker over the weekend and he inspired the topic for this show. I want to send a big shoutout to Adam for his thinking and idea which I’ll expand on in this show further. Many times we tend to focus on the specific people that can help us achieve a goal. In the medical device sales search process, you work so hard to get in touch with and form relationships with recruiters and hiring managers. Today’s show is about spending time with the people outside of the box to help you break into the business.
End user: Radiologists, Surgeons, Physicians, Nurses etc
a. Decision making power, influencers
i. physician preference products - implantable devices
b. Knowledgeable about the competition
i. vet out companies you are considering
ii. give you insights into the industry
Healthcare Support Staff, Nurses, surgical techs, radiology techs, etc.
i. point of contact for many sales reps
ii. point of contact across the hospital to other clinicians
Thank our sponsor https://www.medreps.com
i. feedback to decision makers about who to use, what to use
ii. feedback to managers and sales reps about considering you
Purchasing / Admin
a. Decision making power
i. major call point for all companies
ii. often times the gate keeper, great relationships here are key
b. Great for introductions
i. just like support staff, they are point of contact across hundreds of companies and clinicians hospital-wide
ii. befriend them and do some powerhouse networking, be focused for best results
Expand your search and relationship development strategy! You’ll be able to work your way into opportunities, however, the rest is up to you. It is imperative that you do what it takes to be on your A game and that you have all your ducks in a row when you get those interviews. These people can help open the door for you, but it is up to you to stay inside and close the door behind you to break in.
Thank you, please reach out with any questions or comments. I’m always interested in hearing what topics interest you and what questions you have. The Smart Medical Sales podcast is built for you, so step up to the plate and reach out to me at firstname.lastname@example.org.